An Apple A Day

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What's going on?

Apple kept the doctor away and its investors close on Tuesday, posting better-than-expected results for the last three months. The stock of the worlds most valuable public company duly swiped up 4%.

What does this mean?

Reports from some the worlds biggest chip manufacturers (which supply important parts for Apples smartphones) that demand for the flagship iPhone X was subdued were confirmed by Apples earnings report. The company only sold 3% more iPhones than in the same quarter last year, and a third fewer than in the last quarter of 2017 (remember, the iPhone X was only released in November).



The companys services segment, on the other hand, bore serious fruit. The business line that includes digital content like Apple Music, Apple Pay and Apple TV grew its revenues by over 30% compared to this time last year hitting its highest sales ever in a single quarter. This may help reassure investors that Apples notorious ecosystem can still lock in customers and generate predictable income, even as phone and computer sales slow.

Why should I care?

For markets: A stronger outlook and more buybacks buoyed the stock.


Apples outlook for its sales next quarter is already ahead of the markets expectations. Thanks to a lower tax rate for bringing overseas money home, the company has increased its dividend by 16% and promised investors it will buy back another $100 billion of its own stock in addition to the $210 billion its already in the process of doing so!



The bigger picture: Chinese competition is bobbing up.


Outside of the US, no country has more Apple stores than China [tweet this], where there are an estimated 100 million iPhone users. Apples sales last quarter grew by more than 20% in the region, which is home to competitors Huawei and Xiaomi. Theyre gearing up to expand their battle with Apple into the US and their lower prices may be why Apple is currently looking to produce more of its own hardware components in-house.

Originally posted as part of the Finimize daily email.

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