Breakdown

Image source: Blue Planet Studio and AVS-Images - Shutterstock

What's going on?

Data out on Tuesday showed that European car sales fell for the sixth-straight month in December, and you cant help but feel the regions industry has run out of gas.

What does this mean?

Europes carmakers still dont have enough chips to keep up production, and their sales are suffering as a result. Just look at Germanys stalwarts: Volkswagen, BMW, and Mercedes-owner Daimler sold 30%, 22%, and 15% fewer cars last month than the same time the year before, causing the countrys overall sales to drop 27%. And since Germany is Europes biggest car market, the region saw its sales fall by 22%. Thats left carmakers with one option: shift production to higher-end, more profitable vehicles to try to offset some of the damage.

Why should I care?

For markets: Get used to it.
Trouble is, consulting firm EY thinks this year will be as difficult for carmakers as the last, and it might well be right: Chinas zero-tolerance Covid policy has already led to factory shutdowns across the country, which produces around a third of all cars globally (tweet this). In fact, two of the worlds top-selling carmakers Toyota and Volkswagen have been forced to halt a few of their production lines just in the last week or so. And thats before you get to the minor problem of convincing inflation-hit drivers to open their wallets

The bigger picture: Once bitten, twice shy.
The absence of new cars might be why the average price of used ones hit $28,000 in the US last month. Thats fueling a much bigger problem: the countrys consumer prices rose 0.5% in December versus the month before, and second-hand cars are estimated to be responsible for at least a fifth of that. America isnt able to unring that bell, but it wont let it happen again: the governments planning to invest billions into chip production, in hopes therell always be plenty of new cars going spare.

Originally posted as part of the Finimize daily email.

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