What's going on?

Yahoo is trying to sell its core internet business (for background, read our previous story�here) � and the UK�s Daily Mail is considering trying to buy it!

What does this mean?

Bids for Yahoo were supposed to be due Monday, but the company extended the deadline by 7 days (until April 18th). Media giant Verizon is one potential buyer (it bought AOL last year for $4.4 billion). But private equity firms (investment firms that take large stakes in private companies) are reportedly speaking with a number of smaller media players in an effort to team up for a joint bid. Basically, a media company (like the Daily Mail) would incorporate Yahoo into its existing operations while the private equity firm would help fund the cost of buying Yahoo (and, hopefully, reap the rewards). Stay tuned� there�s probably 2-3 months to go before this whole saga is wrapped up � the upcoming deadline is simply for �preliminary� bids.

Why should I care?

The bigger picture: Online media companies are the only media companies increasing in value. Gone are the days where your newspaper gets delivered to your front porch. Instead, �new media� like Vice (valued at $4 billion), Buzzfeed and Business Insider (bought for more than $500 million) are the ones commanding attention � both from readers and investors. If you don�t peruse �dailymail.co.uk on a daily basis, there�s a pretty good chance the person sitting next to you does. Media groups, both new and existing, are now fighting a digital turf war.

For the stock: Yahoo is a complicated company. It has a very valuable stake in Chinese internet giant Alibaba and a stake in Yahoo Japan (which is a separate company). But, for tax reasons, it can�t just sell those holdings and focus on its core internet business, so it has decided to explore selling its core business instead. The price it fetches will, of course, be important to Yahoo�s stock price in the near term.