What's going on?

Disney pulled back the curtain on its video streaming service on Thursday � taking aim at its Oscar-winning rival, Netflix.

What does this mean?

Disney Plus will premiere later this year � and is priced to undercut a Netflix subscription. The House of Mouse is spending big to challenge Netflix�s 139 million-strong global subscriber horde and estimated $15 billion content spend this year. But Disney�s got some tricks up its Sorcerer�s Apprentice sleeve: it made the three top-grossing movies in 2016 and 2018, and the top two in 2017. Soon, its own-brand streaming platform will be the only place to watch them, as Disney yanks its Marvel and Pixar shows and movies off Netflix.

Last month, Apple sidestepped a head-to-head content war with Netflix. But Disney wants Netflix�s eyeballs � and poaching Netflix�s customers could rewind its stock�s 36% rise so far this year.

Why should I care?

For you personally: They�re all fighting over you.

Companies want to control the hours you spend in front of a screen daily (but you wouldn�t give up our three minutes together, would you? ?). Multiplayer gaming phenomenon Fortnite�s already stealing time from Netflix � and another game by Chinese parent Tencent may yet up the ante, after it won now-rare approval from authorities on Thursday. And it�s not just Tencent: last month, Google announced a new video game streaming service, Stadia, which may grow YouTube into a gaming and esports hub that helps Google further dominate online advertising.

For markets: Don�t count out Snapchat just yet.

Snap Inc�s stock has more than doubled this year, partly thanks to it stemming an exodus of users and convincing naysayers who�d previously bet the stock would fall to reverse their positions. Last week, Snap announced new features for Snapchat, including exclusive games and more original video content � likely hoping to attract new users and keep existing ones Snapping for longer.