Its Not Me, Its You

Image source: Midjourney AI

What's going on?

Ford announced on Tuesday that its breaking up with 3,800 workers across Europe and the UK as it transitions to fully electric vehicles (EVs).

What does this mean?

Talk about timing: the US carmaker chose Valentines Day, of all days, to announce a so-called voluntary separation program for 2,300 German and 1,300 UK workers, with another 200 elsewhere also on the chopping block. This move will cut close to 10% of Fords employees across Europe, and comes as the carmaking giant accelerates toward a fully electric future. For now, Ford thinks EVs are simpler than old-fashioned gas guzzlers, and reckons they take less manpower to assemble. Thats all well and good for the auto colossus, but its cold comfort for the spurned workers.

Why should I care?

Zooming out: Europes stalling.
Ford announced 3,000 US layoffs back in August but a quick napkin calculation shows that hit a far smaller percentage of the regions 90,000-strong workforce than these European cuts do. Cynics might argue thats because the USs Inflation Reduction Act gives carmakers all kinds of generous handouts, making it easier to keep Americans on the books. But watch this space: Fords move will hit Germanys vital auto industry where it hurts, which could get European lawmakers scribbling their own version of Americas policy before long.

The bigger picture: Electric dreams.
Fords accelerating its electric efforts so fast that it expects its entire car lineup to be gasoline-free by 2035. And it’s not the only one with ambitions like that: most major carmakers have similar plans, and some governments are even aiming to ban gas-fueled car sales by the mid-2030s. But EVs dont come cheap, and someones got to foot the cost of the transition. So sure, America’s act helps, and EV production will get cheaper over time but its likely that drivers and carmakers will ultimately have to swallow some of the cost.

Originally posted as part of the Finimize daily email.

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