The Media Fracas Heats Up

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What's going on?

Comcast, the American telecom and media giant, swooped in on Tuesday with a bid for Sky (which is kind of a British version of itself) possibly throwing a wrench in Disneys planned takeover of Fox

What does this mean?

Lets back up a bit. Sky is a major European media player thats 39% owned by 21st Century Fox. Fox has spent the past year or so trying to buy the other 61% of Sky (its bid has been held up by UK regulators due to competition concerns). However, Fox recently agreed to sell itself to Disney which means that Sky, or at least 39% of it, will eventually be owned by Disney if that deal goes through. Enter Comcast, which wants Sky for itself. Got it?


Like Comcast, Sky owns cable TV channels, produces media content and provides wireless internet. The deal would give Comcast a way to drastically grow its overseas business, as well as access to more content that it can sell to American viewers.

Why should I care?

For markets: Skys shareholders were the big winners on Tuesday… Comcast’s, not so much (tweet this).

Comcast says it will pay 12.50 per share for Sky, significantly more than the 10.75 that Fox has agreed to pay. But Skys shares closed on Tuesday at 13.30, suggesting investors think a bidding war will ensue for control of Sky. On the other channel, Comcasts shares fell almost 6% suggesting investors dont love the risk brought on by an expensive European acquisition.


The bigger picture: Investors are asking how this will affect Disneys deal to acquire Fox.

While Sky may be attractive to Disney, it seems unlikely that Disneys desire to buy Fox was heavily predicated on getting control of Sky and so this new wrinkle shouldnt change anything. Theres also still the chance that Comcast makes a counter-bid for Fox, which would really throw the cat among the pigeons stay tuned!

Originally posted as part of the Finimize daily email.

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