What's going on?

Twitter stock sold off more than 10% as it reported only 1% user growth, meaning its ability to attract new users has virtually come to a standstill.

What does this mean?

Twitter appeals to a certain cadre of hardcore users (often journalists and celebrities), but it has failed to gain mass traction. For example, it has only 20% the amount of users as Facebook. Twitter�s stock price will likely languish until the company is able to start growing its user base again. The company does, however, have a plan: it is changing its feed to make it more appealing to users and less chronological (like Facebook�s newsfeed) and it is creating a new feature that highlights tweets, photos and video of a specific live event � you could, for example, view a Twitter summary of the Super Bowl.

Why should I care?

1.�If Twitter can implement its plans and grow its number of users, the stock will likely react very positively. However, if it doesn�t figure out how to do this, it risks losing out to rival social media platforms, and its stock could decline even further.