Unilevers Brazilian Sure Stings

Image source:

What's going on?

Unilever maker of Dove toiletries and Ben & Jerrys ice cream reported disappointing sales growth for the first half of 2018 on Thursday, but its stock rose by 3%.

What does this mean?

One of the reasons sales didnt cut the mustard was Brazilian truckers going on strike, meaning some products didnt get delivered.


The sales growth it did produce, however, mainly came from volumes i.e. selling more stuff but it still hasnt been able to increase its prices by much. Unilevers customers (like supermarkets) are worried that their customers wont be able to stomach price rises, and are keeping costs low to stay competitive.

Why should I care?

For markets: Things could be moving in the right direction for Unilever.


Unilevers going through lots of change right now: it was the target of a $143 billion acquisition attempt from a US competitor, Kraft Heinz, 18 months ago which prompted a new strategy for the Anglo-Dutch giant. To top it off, its CEO is on his way out of the company, likely causing unrest among shareholders. Although revenues have been disappointing, Unilevers shares may have been boosted by expectations that its annual targets will still be met (after all, its already raised prices in Latin America, and should get those delayed Brazilian deliveries soon).



The bigger picture: Brexits impact spreads far and wide.


Unilevers also proposed to its shareholders that it switches its headquarters from the UK to the Netherlands. The move was initially prompted by the Kraft Heinz acquisition bid, as the Netherlands has tighter laws around takeovers when companies are set up in a specific way. But the companys since said its not going to have this set-up leading some to question how much Brexit might be impacting business decisions.

 

Originally posted as part of the Finimize daily email.

The top 2 financial news stories in 3 minutes. Join over one million Finimizers

Read next

Google Plays Dirty

Sign up to Finimize

Get the two most important global financial news stories each day. Sent at midnight UK time.

Get started with one email a day

The top financial news stories in 3 minutes.