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Dog Food Isn't Food

Even organic kibble doesnt meet the legal standards of safe, edible food. This over here? The stuff that looks like food? Thats food. Its fresh, healthy, human-grade meat and veggies made for dogs and delivered to your door.

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Why should I care?

If dog food isnt food, what are dogs eating?

Whether its in a premium bag or a 50lb bag, kibble is a highly-processed blend of low-quality meat and unhealthy fillers made for shelf life, not long life. And yet countless dogs eat kibble every day, every meal. For the love of dogs, its time for a fresh approach.

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Try food that's actually food.

Real food has real results. Namely happier, healthier, more energetic pups. Save 50% on your first order.

Get 50% off

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